Amazon Fire TV Stick 4K Max (2nd gen)
The Fire TV stick to get for NOW, with Dolby Vision and faster Wi-Fi.
- No Freely
- NOW
- ITVX
- Netflix
Amazon's cheapest 4K stick, on its new Vega operating system.
A cheap 4K HDR upgrade for any TV with a spare HDMI port.
But: It runs Amazon's new Vega OS, and NOW's device list doesn't yet name it. If you want Sky channels on NOW, the 4K Max is the safer choice.
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Amazon Fire TV Stick 4K (2026)Amazon's cheapest 4K stick, on its new Vega operating system.
See it on AmazonConsider instead: For NOW, get the Fire TV Stick 4K Max.
The Fire TV stick to get for NOW, with Dolby Vision and faster Wi-Fi.
Hands-free Alexa and a wired connection, for the main TV.
A simple 4K stick with a menu that isn't tied to one shop.
Checked 4th November 2026 against Amazon and Freely official information. Desk research; we haven’t tested this ourselves. Spotted something wrong? Tell us.