Cheapest
Entertainment
£7.99 a month
With adverts
Monthly, no contract. On-demand shows have adverts unless you add Boost. Includes hayu Select. A 6-month Saver option costs £4.99 a month.
Prices / NOW
NOW price in the UK
£7.99 to £34.99 a month
- CheapestEntertainment
- Last riseFebruary 2023
- Next riseNone announced
Checked against NOW's website, November 2026.
Check today’s price on NOW’s siteOpens NOW’s own site. Some providers pay Tely when you join; that never changes the figures.
Pick a plan
Entertainment & HBO Max
£9.99 a month
With adverts
Includes HBO Max Basic with adverts.
Cinema
£9.99 a month
All Sky Sports (month)
£34.99 a month
Football (month)
£30.99 a month
Multi-Sport (month)
£26.99 a month
Sports Day
£14.99 a day
Extras
- Boost (add-on)£6 a monthRemoves adverts from on-demand shows, not live channels. Full HD, two screens at once.
- Ultra Boost (add-on)£9 a monthAdds 4K, three screens at once and Dolby Atmos.
Worth paying for this month?
See every new series and new season on NOW this month, with release dates, before you decide. New on NOW this month
Quick answers
- How much is NOW a month?
- NOW costs from £7.99 to £34.99 a month in the UK, depending on the plan.
- What does NOW cost a year?
- On the cheapest plan, Entertainment, £95.88 over 12 months.
- Is NOW going up in price?
- No rise has been announced as of November 2026.
- When did NOW last go up?
- 28th February 2023, when Sky Sports (month) went from £33.99 to £34.99.
Every price change we’ve recorded (3)
- 26th March 2026Entertainment (moved to Entertainment & HBO Max)£9.99 to £9.99
- 28th February 2023Sky Sports (month)£33.99 to £34.99
- 28th February 2023Boost (add-on)£5 to £6
Compare with
TNT Sports is now on HBO Max: how to watch in the UK and what it costs
Sources: NOW's website, Cord Busters. Prices change, so check the provider’s own page before you sign up.