Amazon Fire TV Stick 4K Max (2nd gen)
The Fire TV stick to get for NOW, with Dolby Vision and faster Wi-Fi.
- No Freely
- NOW
- ITVX
- Netflix

The premium streamer for iPhone and iPad households.
Apple households who'll pay more for the most capable box.
But: It isn't on Freely's device list, and it costs far more than the other streamers here. Released in November 2026.
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Apple TV 4K (4th generation)£299 RRP
See it on AmazonConsider instead: Most homes need much less: the Roku Streaming Stick 4K.
The Fire TV stick to get for NOW, with Dolby Vision and faster Wi-Fi.
Amazon's cheapest 4K stick, on its new Vega operating system.
Hands-free Alexa and a wired connection, for the main TV.
Checked 4th November 2026 against Apple UK and Freely official information. Desk research; we haven’t tested this ourselves. Spotted something wrong? Tell us.